How does a website get in the top ten rankings at search engines? By giving search engines exactly what they want, a page optimized to match their high ranking formula. Because different search engines use different formulas for ranking their search results, some websites need several pages created. Each page is optimized for a different search engine.

Site Schemes creates web pages that specifically target no more than three carefully selected keywords. The page presents interesting content that cannot be found on another page of the site and links appropriately to other pages. Otherwise, the page could be considered spam.

After drafting the text, I use Web Position Gold to analyze the page according to the formula in its database for a particular search engine. I use Web Position Gold because it is the number one program for optimizing web pages and its database is kept updated to match the constantly changing search engine formulas. I then edit the page according to Web Position Gold’s recommendations before submitting the page to the search engine.

Keeping on top of search engine placement strategies can become an extremely time-consuming task. Search engines get bought by other search engines and change their platform and formulas. Many have resorted to accepting new submissions only for a fee. Others are auctioning high rankings to website owners who will pay the most per click. Hundreds of companies specialize in search engine optimization and registration and charge from $19.95 per submission to thousands of dollars to optimize one website.

Site Schemes offers various levels of search engine registration, placement tracking, and optimization as part of its web hosting packages or on a per registration / per page optimized basis. Visit www.siteschemes.com or call 665-2875 today to learn more about Site Schemes’ discounts, services, and Web Schemes.

Does creating web pages optimized for search engines work? Here are some results of listings found on February 4, 2002 for websites optimized by Site Schemes.

The Golf Guide (www.golfguideinc.com) ranks #1 when searching for VA Golf Packages at Alta Vista, Google, Netscape, and Yahoo Web Pages and #2 rankings at Fast / All the Web and Lycos. These listings point to a doorway page on the Golf Guide website that contains an article about Virginia National Golf Club as well as links to other pages on their site.

Wilma’s Corner (www.wilmascorner.com) ranks #1 when searching for custom made dresses at Fast / All the Web and Lycos, #4 at Yahoo Web Pages, #5 at Hot Bot and Google, #6 at AOL and Find What, #7 at Overture, and #14 at Yahoo Web Sites. Wilma’s Corner’s home page and “About Wilma’s Corner” web page have been optimized to reach these search engines.

Blue Ridge Auto Glass (www.blueridgeautoglass.com) has top ten rankings under various keywords and phrases like auto glass, auto glass replacement, and auto glass repair at Google, Fast / All the Web, Ah-ha, and Open Directory. They are currently #1 at Open Directory under “auto glass”!